January 23, 2011
When Soft and Fuzzy Becomes Hard Reality
The one thing that every company on the Fortune 100 list has in common is a positive and effective culture. Most, if not all, have a culture based on a set of strong and sustainable core values: Things like commitment to the customer experience, integrity, trust. Some are quirky (like Google’s ‘Don’t be evil’) and others are very specific initiatives (as with Whole Foods’ ‘Selling the highest quality natural and organic products available’). For these companies, culture is the strategy. I am pleased to share with you a white paper I recently collaborated on with LRN on just that topic: Culture as a Strategy. Enjoy, and if you like, engage!
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